Sirana Partners is a New York based commercial real estate investment and advisory firm in the process of opening its doors for business. Below, the logo I designed for the firm, as well as a web banner designed for the impending launch of their web site (Coming Soon).
I really thought this was done… but I was wrong. While I really loved the rendering in the original version, stepping back for a few days I realized that I lost the “story” somewhere along the way. Hey, it happens. Here’s the new version, which I think does a much better job of conveying the protagonist’s metamorphosis.