• Orchestrated the development and launch of Hot Stove Nation’s Hot Stove New York weblog, a web site devoted to fan-generated content focusing on the nine major professional sports teams in the New York metropolitan area.
• Served as the project architect, responsible for the look of the web site as well as serving as the site’s sole writer during its first six months of operation.
• Authored numerous editorial columns and cartoons and contributed over 1,100 blog entries from January 2007 – August 2008.
• Made effective use of php script and CSS style sheets in the site’s custom WordPress theme, and designed original logos and other graphic elements for use in the site’s design.
• Provide leadership and direction to the staff writers on content creation and ensure that information is accurate and true to the voice and tone of the site.
• Responsible for day-to-day maintenance, including front-end troubleshooting.
• Analyze the effectiveness of online promotions based on web site metrics such as Google Analytics and Stat Counter.
• Set up and utilized offshoot web identities, including Facebook, YardBarker and MySpace.
• Photo editing for the web, using Adobe Photoshop and ImageReady, and the creation of Flash animation.
• Developed and launched Hot Stove New York’s sister site, Hot Stove Philly, focusing on sports in Philadelphia, PA.